As one of Europe’s leading foodservice providers, Sysco France’s purpose is to help businesses that serve food to thrive. In a general context of increased out-of-home eating influenced by a number of factors, our client came to us with a strong intuition that the time had come to take the digital curve with two main goals in mind:
An exciting project, to which we answered with one strong belief: what Sysco France needed wasn’t just to take the digital curve, but to stay ahead of it. And this sometimes means going further than purely digital considerations.
Our job was to guide our client through an eye-opening exploration of the digital age’s new landscape and prospects. A new perspective which revealed new threats – but mostly a vast array of great opportunities!
As we so often say, the future is already here. It is often just a matter of seeing it. In this case, we analyzed and broke down the transformations (both digital and not) that are already re-shaping the food industry – bringing us to identify the ones that will strongly impact the group’s business in the near future. We went on working hand in hand with the company’s key collaborators and, together, came up with potential innovative projects that could tackle the challenges we had identified. These solutions were reached following a 3-stage innovation process: Optimization (how can digital better today’s internal processes?); Innovation (how can digital enrich our value proposition?); Disruption (how do we reconnect with the core of our business to better answer our clients’ needs?).
Our in-depth research and focus on the ever-changing and fascinating food industry – and its out-of-home market in particular – meant we were able to identify and capture the first signs of Amazon’s entry on the food retail market. A couple of weeks later, Amazon acquired Whole Foods for 13,7 bn€. Yep, the future is already here…
Of the ten projects we worked on with our client, 3 have already been started and are currently being developed. Keep your eyes peeled!
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