The relevance of experience design as one of today’s most important strategic levers for any type of company has been amply demonstrated in recent years. Today, most experiences are simple, efficient, easy - all the better for us as users! But as these design principles turn into the indispensable standards of any output by brands and service providers, one can’t help but notice: all these experiences are becoming extremely similar. Almost indistinguishable.
In June 2018 we held a special Business&Breakfast to address what we consider to be one of tomorrow’s most urgent design related challenges: to bring back emotion at the heart of any experience. Held in a private room of Paris’s museum of contemporary art, the Palais de Tokyo, the event itself was an experience to remember - all around us were the art pieces of 14 artists and craftsmen who worked together to create something definitely new. Emotion was all around us.
So, just like these artists and craftsmen, how can today’s companies and designers work together to create new, singular experiences and truly leave a mark on their users through their difference?
What is the key to unlocking emotion?
And how does one do it?
We’ll give you one hint: today’s new interfaces (on which we wrote and documented a whole story on our blog back in April) play a certain role in making all of this possible today.
As for the rest, we’ll let you discover our findings in our keynote. Please contact us if you wish to talk more about this fascinating subject and discuss its meaning within your own company!
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