In 2015, the Internet of Things was new, and it was booming: everyone started talking about the way connected objects would shape the Future. And everyone wanted a part in the revolution! As one of France’s main real estate development companies, Nexity was quick to position itself as the first to build a connected residential building. The company’s Marketing and Sustainable Development divisions came to us seeking the technical and design expertise that would make that happen.
Building the first connected residential building in France is a great achievement, and a strong communication stunt to be sure! But we really wanted to see further than the sole marketing value of the project: what would this building’s real use be? what would connectivity bring it?
We brought in a business and design centered vision with the intention of creating a totally new kind of space, one where digital would meet the user’s needs and create an all-new, 100% relevant connected experience.
In a first key strategic phase, we approached connected housing as a whole by defining Nexity’s connected service and product strategy, its business model(s) and by studying its impacts on Nexity’s lines of business. Starting with this global overview was key and gave us the necessary vision to develop a high-quality, relevant experience for future residents.
We went on to implement this vision on a pilote building. In this prototyping phase, we supported Nexity on a large scope of technical and design-related developments:
In December 2015 Nexity inaugurated its first connected residential building in Paris’s 18th arrondissement. The building’s 25 apartments offer a brand new connected experience: their equipment can be controlled remotely, their energy consumption levels are closely monitored, important information on the building’s common areas are shared on the dedicated platform Alfred, which also helps inhabitants in finding free parking spaces: every detail was created with the resident in mind:
In 2016, the Alfred app came first in the “Grand Prix Netexplo Change”. This special award recognizes the most innovative digital initiatives by big corporations in marketing, client relations, product and service innovation, management, human resources and social and environmental responsibility.
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