Public studies

Tesla, uploading the future

Our 2017 study presents our take on Tesla, a company that intends to accelerate the world's transition to sustainable energy by laying out a clear vision for the future, by building a 21st century industrial from scratch, and by reinventing transportation and energy through software- enabled networks.

Tesla, uploading the future

In June 2017, Donald Trump announced the United States’ withdrawal from the Paris Agreement. According to the President of the United States, the commitments set during COP21 "did not respect the interests of the Americans" while he had been elected "to represent the people of Pittsburgh, not Paris". At the same time, many political and economic leaders, including the mayor of Pittsburgh, dissociated themselves from the decision. One personality in particular decided to resign from the US President's Council: Elon Musk, because "climate change is something real". And - having devoted the last 10 years to developing clean transport by combining the best of the energy, automotive and software industries - he definitely knows something about it.

The electric car is actually an old idea as well as an old-fashioned design. At the turn of the 1900s, Nikola Tesla invented the electric motor. At the century’s beginning, 40% of vehicles were steam-powered, 38% were electric and only 22% had an internal combustion engine. However, from 1908 onwards, the performance of the petrol engine, the political choices for the development of individual transport, the productivity gains achieved by the Fordist revolution (production chain and labor division) and the accessible oil prices made it possible for the combustion engine to take control of the automotive market. In 1914, 99% of the cars in service were gas-powered.

A century later environmental emergencies are changing the game once again. It is in Silicon Valley - today's Olympus - where start-ups dream of changing the world and solving fundamental problems, that Elon Musk steps in. That is because Elon Musk, an archetypal entrepreneur from Silicon Valley, cut for a Marvel studio blockbuster, still believes in Nikola tesla’s vision. Some of his companies - PayPal, SpaceX, Hyperloop and Tesla - aim to rethink structural industries: banking, space, transport and energy. And he's about to succeed! Here is how:

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