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LinkedIn – The Serious Network

LinkedIn – The Serious Network

A strategic study of the professional network leader

Study / 2013

FABERNOVEL Research

Business Model, Data

FABERNOVEL, the innovation firm behind in-depth studies on Facebook, Amazon, Apple and Google, investigates what lies behind LinkedIn’s mission statement: “Connect the world’s professionals to make them more productive and successful.”

Context:
225 million profiles
2 new users every second
2.1 million groups
1.9 million Richard Branson followers

For its 10th anniversary, we focus on how LinkedIn continues to revolutionize the business world, our work lives and work culture.

Solution + Results:
We investigate the ways LinkedIn aims to fulfill its mission statement: “Connect the world’s professionals to make them more productive and successful”. We dig into the business model, strategy and the ways LinkedIn will become the digital business of the New Economy. Whether you are a CEO, HR, CTO, or CMO, we will give you the keys you need to get the most out of LinkedIn.

The study:

  • – focuses on LinkedIn’s size and impact.
  • – deciphers both its business model and ecosystem.
  • – identifies strengths and future challenges.
  • – forecasts future evolutions.

 

 

All work